Ben Madilynn
Pagcor is the Philippine Amusement and Gaming Corporation. It recently unveiled a newly designed logo. However, it was met by jeers from the general public. The logo was designed with a blue emblem and a white silhouette of the Philippine eagle at its center. It was intended to represent national pride, strength, and environmental preservation. Many people criticised the new design due to its lack of originality and poor execution. Many people felt that the logo looked amateurish, unprofessional and failed to capture Pagcor’s essence as a large government-regulated gambling corporation.
The public’s reaction to Pagcor’s logo is negative, raising questions about how well the agency understood its brand and how thorough the design process was. People expressed their disappointment by stating that they felt the logo was a poorly thought-out concept, rather than an accurate representation of Pagcor. A logo is a vital part of establishing and maintaining the identity of a business. It’s important that organizations invest their time and resources into creating a design which resonates with its values and resonates positively among their target audience. Pagcor failed to meet these expectations with its newly-unveiled logo, which led to disappointment and disapproval among the public.
The old and new logos of the Philippine Amusement and Gaming Corp. (from left to right)
MANILA, Philippines — The Philippine Amusement and Gaming Corporation’s (Pagcor) new logo was met with jeers from social media users when the agency unveiled it to the public.
As the state-run-gaming and regulatory firm Marriott Hotel Manila unveiled its new brand logo to celebrate its 40th anniversary on Tuesday, July 11th.
Pagcor CEO Alejandro Tengco says their new logo incorporates fire, which is associated with the element. “energy, inspiration, passion, and transformation.”
Tengco stated in a press release: “It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” Tengco has been added.
“All these taken together, our new logo reflects Pagcor’s long standing commitment of being a guiding force that illuminates the way forward, drives transformation and development, and brings inspiration and motivation to the lives it touches,” He added.
Social media users reacted with a torrential of criticism to the logo.
Some people compared the logo to that of a rooster to make an apparent allusion to cockfighting.
Satirical cartoonist Kevin Eric Raymundo, the artist behind Tarantadong Kalbo, also created an illustration making the logo appear like a rooster.
“The design is very e-sabong (online cockfighting),” “Social media users who commented on Pagcor’s official Twitter page said this.”
Users of social media also noted the similarities between Pagcor’s new logo and the logos for a gas company, as well as an instant noodles brand.
A Twitter user suggested that Pagcor had instead held a contest for the creation of a logo.
“With the creativity of Filipinos, a much better logo could have surfaced especially if the winning design would be awarded millions of pesos,” Twitter user and lawyer Gideon Peña said.
Jong De Guzman and other netizens also claimed that Pagcor’s failure could have been prevented “if more people believed in the wisdom of ‘if it ain’t broke, don’t fix it’.”
JPV
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