Lucky Me or Petron? Netizens left curious and vocal as PAGCOR unveils new P3 million logo • l!fe • The Philippine Star
Ben Madilynn
The new logo for the Philippine Amusement and Gaming Corporation is dividing netizens. Many are unhappy with the price. The P3 million logo was criticized by some as being a poor investment of taxpayer money at a period when the Philippines is experiencing many economic problems. Some netizens claim that the money would have been better spent for more urgent needs, such as education or healthcare.
Others, however, defend the logo as a necessary corporate investment. They argue that a visually appealing and professional logo can improve PAGCOR’s image and make it more attractive to clients and investors. PAGCOR could position itself as an innovative and modern company in the highly-competitive gambling industry by updating its brand. Overall, the reactions to the new logo highlight the different opinions and priorities of netizens in terms of public spending.
PAGCOR’s 40th Anniversary celebrations saw the launch of its new logo on Tuesday, 12 July. The reaction was mixed.
The Philippine Amusement and Gaming Corporation says its new look reflects the agency’s strengthened role as the primary gaming regulator in the nation.
“The new PAGCOR logo incorporates the element of fire associated with energy, inspiration, passion, and transformation. It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon, which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” PAGCOR’s Chairman and CEO Alejandro Tengco.
“All these taken together, our new logo reflects PAGCOR’s long-standing commitment of being a guiding force that illuminates the way forward, drives transformation and development, and brings inspiration and motivation to the lives it touches,” He added.
According to PAGCORThe The agency has accepted the quote for the procurement of a new design in the amount of P3,035,714.28.
After its release, PAGCOR’s new logo was a hot topic on social media. Questioning if the budget approved was worth it.
“[Three] million pesos worth for quotation tapos ganito lang ‘yung output? Nahiya naman ‘yung Canva,” A netizen wrote.
One person, however, commented that the new design reminded him of an old-fashioned gas station. “Petron ‘yarn?” He joked in A tweet.
A user of the Internet also pointed out that in a Facebook post It looks like the logo of an established noodle company. “No way PAGCOR just chose a logo that’s so similar to Lucky Me‘s logo,” a netizen said.
“What’s the new PAGCOR logo supposed to be? A shrimp?” Someone joked on Twitter.
Netizens believe that the agency doesn’t need to invest so much in a new design because the description is still in line with the previous logo.
“PAGCOR, serious question: What’s the problem with the old logo that you spent 3 million pesos for a new design with a description that, in my opinion, still aligns with the old one?” A Twitter user stated.
“Didn’t your old logo literally have the sun? Just how much flame did you need?” Another tweet was made.
A Twitter user suggested that PAGCOR would have been better off if they had instead promoted a logo contest.
“With the creativity of Filipinos, a much better logo could have surfaced especially if the winning design would be awarded millions of pesos,” Atty. Gideon Peña tweeted.
PAGCOR, a “government-owned and controlled corporation” The President’s Office is responsible for the office. The office was created in 1977 “in response to calls for the Philippine Government to put a stop to the growing proliferation of illegal casino operations in various parts of the country then.”
