Ben Madilynn
Alter Ego Album Artwork | Photo Credit: Wontae Go
(November 19, 2024) – Today, world renowned rapper, singer, dancer, and style icon, LISA announces her highly anticipated debut solo album, Alter Ego, will be released on February 28, 2025 via LLOUD Co./RCA Records. LISA first began teasing the new album last week with a series of social media posts hinting at the album title while also touring Asia for her five-city sold-out limited run of fan meet dates. In her official Alter Ego announcement video, LISA emulates five characters each representing a unique personality. They are represented by the five points on a star, which has become a key emblem in the campaign. The announcement of LISA’s debut solo album comes at the tail end of a record-breaking year full of exciting new solo music and high energy performances.
Today’s album announcement follows an exciting week for LISA who recently made headlines on the cover of Billboard as their first ever global cover star. She graced the cover of the magazine for ten Billboard editions including Billboard US, Billboard Arabia, Billboard Brazil, Billboard Canada, Billboard Espanol, Billboard Italia, Billboard Japan, Billboard Korea, and Billboard Philippines. The magazine declared, “LISA has star power in spades” and heralded her as “one of pop’s most exciting stars.” Read the full story here. Earlier in the week, LISA was also featured as one of the cover stars of Vanity Fair’s highly coveted Hollywood Issue in anticipation of her debut acting role in season three of HBO’s The White Lotus. See the cover and read the story here.
LISA’s most recent single from the forthcoming album, “Moonlit Floor”, showcases both her ethereal vocals and immense talent as a rapper while interpolating the 90s hit classic, “Kiss Me,” by Sixpence None the Richer. Listen to “Moonlit Floor” HERE. LISA also saw success with her preceding singles “New Woman,” featuring GRAMMY-winning singer-songwriter Rosalía, and “Rockstar” which quickly propelled to the top of the charts following its release. “Rockstar” debuted at #1 on the Billboard Global Ex. US Chart and #4 on the Billboard Global 200 weekly while debuting at #8 on Spotify’s Global Daily Chart and charting in more than 20 markets worldwide. The single also held the #1 spot in Thailand on Spotify, LISA’s home country, for 10 consecutive days and now has nearly 427 million streams. The official music video for “Rockstar,” directed by Henry Scholfield and choreographed by Sean Bankhead, amassed an impressive over 265 million views to date and hit #1 on YouTube’s global weekly chart following release.
Along with the release of the three singles, which all appear on Alter Ego, LISA gave electrifying performances at Global Citizen Festival in NYC and the 2024 Victoria’s Secret Fashion Show. LISA also returned to the VMA stage in September where she performed a medley of “New Woman” and “Rockstar” – watch her performance HERE. She took home the moonperson for Best K-Pop for her single “Rockstar” that night and broke a new record as the first solo act to win in that category multiple times. Additionally, LISA won two awards earlier this month at the MTV EMAs for Best Collaboration for her hit song “New Woman” feat. Rosalia and for Biggest Fans.
