Mario Bautista
Samsung Cuts Entry-Level Tab: Is the Base Galaxy S26 Next?
Earlier this week, Samsung introduced the Galaxy Tab S10 series, making a notable decision that has yet to be explained by the company. The new tablet lineup features only two models: the Galaxy Tab S10+ and the Galaxy Tab S10 Ultra. This marks a departure from the previous practice of launching three models in its flagship tablet series, which included a base model like the Galaxy Tab S9 last year. In 2024, however, the base model has been eliminated.
The Shift in Samsung’s Tablet Strategy
Samsung’s trend of offering three models in its tablet lineup began in 2022 with the launch of the Ultra variant. The Galaxy Tab S8 series included base and + models, and all three were refreshed the following year. However, this time around, the base model has been discontinued.
Important Points:
- Model Reduction: Samsung launched only two models in the Galaxy Tab S10 series, dropping the base model.
- Historical Context: The base model has been a part of Samsung’s tablet strategy since 2022, but it was removed in 2024.
- Similarities: The gap between the base and + models has diminished significantly in terms of key specifications.
Reasons Behind the Decision
There are several factors that may have influenced Samsung’s decision to eliminate the base model:
- Negligible Differences: The distinctions between the base and + models have become minimal. For instance, the Galaxy Tab S9 and S9+ share the same chipset, metal build, Dynamic AMOLED 2X display, and similar software support. The base model could even be configured with 12GB of RAM, which reduced its necessity.
- Sales Data: It’s likely that sales data prompted Samsung to discontinue the base model. If consumers tend to choose the more expensive option with better profit margins, then maintaining a less popular variant may not be worthwhile.
- Affordable Alternatives: With the launch of the Galaxy Tab S9 FE and S9 FE+ last year, Samsung provides a solid, budget-friendly option for consumers who seek a capable tablet without needing the flagship specifications.
A Parallel for Galaxy S Smartphones?
The elimination of the base Galaxy Tab raises the question: could a similar fate await the flagship Galaxy S smartphones? The differences between the base Galaxy S24 and S24+ are also quite slim. Both devices feature the same chipset, camera system, Armor Aluminum frame, and software support. The main distinctions lie in a slightly larger display for the S24+ and an additional RAM option.
Important Points:
- Consumer Preferences: There’s a noticeable shift in consumer preferences towards premium models, with the Galaxy S24 Ultra dominating sales.
- Sales Performance: The Galaxy S24 Ultra accounted for 52% of sales for Samsung’s flagship smartphones in the first quarter of this year.
- Value of Base Models: With the Galaxy S24 FE introduced alongside the S24, many users may find it challenging to justify the higher cost of the base Galaxy S24.
Analyzing Future Models
While the entry-level Galaxy S25 is expected to feature a newer chipset and some upgrades, it may not provide significant advantages over the S25+ that would compel consumers to opt for the base model.
The minimal differences between models could reduce the value proposition of the base version. If eliminated, this could streamline production, cut costs, and allow Samsung to focus on models with better margins. Ultimately, the company likely aims for more consumers to purchase the Galaxy S25 Ultra, thus making the case for discontinuing the base model even stronger.
Summary Points:
- Streamlining Production: Removing the base model could lead to a more efficient production process and cost savings.
- Focus on Premium Models: Samsung’s strategic focus may shift towards promoting higher-spec models, which typically offer better margins.
- Long-term Perspective: Although the base Galaxy S25 is expected next year, the Galaxy S26 series in 2026 could be a turning point for eliminating the base model.
Conclusion
The base model should not exist solely to compete with entry-level offerings like the iPhone 16, which also starts at $799. Apple customers are largely gravitating toward the more expensive Pro models. Samsung’s true competition lies in the premium market, where it also has the advantage of foldable phones—an area where Apple has yet to establish a presence. If sales trends for the Galaxy S26 mirror those for the Galaxy Tab S10, Samsung should consider removing the base model for good.
