Mario Bautista
Who would have thought? Apple, the champion of control and closed ecosystems, has taken a giant leap toward openness with the latest version of its tablet operating system.
European Users Can Now Install Apps Outside the App Store
With the release of iPadOS 18, announced at the recent Glowtime event, iPad users in the European Union can now install applications from sources other than the official App Store. This is a significant shift for a company that has long maintained strict control over its software environment.
But let’s be clear: Apple didn’t make this move out of sheer goodwill. The change comes in response to the Digital Markets Act (DMA), the new European regulation aimed at curbing the practices of digital giants. In other words, Apple’s hand was forced.
Understanding Sideloading
For those unfamiliar with the term, sideloading refers to the ability to install apps from outside the official app store. This means you can download an app directly from a developer’s website or through an alternative app marketplace. If you’re an Android user, this might seem like old news. But in the tightly locked-down world of Apple, it’s nothing short of revolutionary.
Previously, Apple justified its refusal to allow sideloading by citing security concerns. And to be fair, the argument had merit. By controlling all the apps available on its devices, Apple could ensure (to some extent) that they were safe for users. However, with the introduction of sideloading, the landscape is changing.
Of course, Apple isn’t throwing caution to the wind. The company has implemented new security measures, including iOS app attestation. In practical terms, all apps—whether from the App Store or elsewhere—must undergo basic verification. This includes automated checks as well as human review. So while users have more freedom, Apple still keeps an eye on what’s being installed on iPads.
Moreover, the process isn’t exactly straightforward. There are multiple steps involved in sideloading an app, making it less convenient than downloading from the App Store. It’s clear that Apple isn’t taking any chances.
The Controversy Over ‘Core Technology Fees’
The real surprise, however, is the introduction of what’s being called “Core Technology Fees.” Apple has decided to charge developers a fee of 50 cents per installation for any app installed more than one million times per year—even if the app isn’t distributed through the App Store. This move allows Apple to continue profiting from its ecosystem, regardless of where the apps come from.
This decision hasn’t sat well with many. Some see it as a thinly veiled attempt by Apple to discourage sideloading. Others accuse the company of wanting to have its cake and eat it too. The European Commission has taken notice and opened an investigation in late June 2024 to determine whether this practice violates the DMA.
What Does This Mean for Users and Developers?
For users, this development opens up a world of possibilities. Imagine being able to install apps that aren’t available on the App Store, or accessing alternative app marketplaces that offer different experiences. It brings a level of customization and choice that iPad users haven’t had before.
For developers, however, the landscape is more complicated. While they now have new avenues to distribute their apps, the additional fees imposed by Apple could impact their revenue models. Smaller developers, in particular, might find the fees prohibitive if their apps become popular.
A New Chapter for Apple
It’s fascinating to see Apple navigate this new terrain. As someone who’s used Apple products for years, I never imagined we’d see the day when sideloading would be possible on an iPad. This change marks a significant shift in the company’s approach to its ecosystem.
Whether this move will lead to a more open and user-friendly experience or create new challenges remains to be seen. One thing is certain: Apple’s reluctant embrace of sideloading is a direct result of regulatory pressure, and it signals a new era for the tech giant.
Conclusion
Apple’s decision to allow third-party apps on iPads is a game-changer, brought about by the stringent requirements of the Digital Markets Act. While the company is taking steps to maintain security and control, users and developers alike are navigating uncharted waters.
As the European Commission continues its investigation into Apple’s practices, we can expect more developments in the coming months. For now, iPad users in the EU can explore new horizons, but with a cautious eye on the evolving landscape.
My name is Noah and I’m a dedicated member of the “Jason Deegan” team. With my passion for technology, I strive to bring you the latest and most exciting news in the world of high-tech.
