Ben Madilynn
From his upcoming melodic EP “Mr. Enjoy Da Melody” is now available worldwide via 88rising
Following the release of the English love song “Velvet,” KnowKnow presents a new melodic single titled “No Pressure.” As the second lead track from his upcoming melodic EP with 88rising this fall, “No Pressure” offers a soothing escape for those feeling overwhelmed by the daily grind with its calm and relaxed vibe.
No matter how hectic work gets or how chaotic life may seem, a sip of milk tea and a casual game can help you regain your rhythm. From small pleasures during a commute to peaceful moments after work, “No Pressure” humorously captures the essence of a laid-back urban lifestyle. Life may bring challenges, but you can always choose to approach them with a lighter heart. This song isn’t just a tune; it’s a personal philosophy for city dwellers: keep your pace, savor the present, and discover life’s simple joys along the way.
ABOUT KNOWKNOW:
Recognized by The New York Times as the vocal anchor of the breakthrough Chinese hip-hop group Higher Brothers, KnowKnow is a well-known figure in the music industry. Born in 1996, this talented melody-maker has already released two official solo albums and stirred waves globally with singles like “R&B All Night,” “Lover Boy 88,” “Midsummer Madness,” and “Made in China,” accumulating over 450 million streams worldwide.
From the release of the first official Higher Brothers album *Black Cab* in 2017, which saw sold-out tours both in China and internationally, to being featured on Forbes China’s “30 Under 30” list in 2018 alongside his group members, KnowKnow has consistently made headlines. The group’s second album *Five Stars*, released in 2019, featured collaborations with hip-hop greats like Schoolboy Q, Denzel Curry, Soulja Boy, and J.I.D. In 2019, KnowKnow collaborated with Snoop Dogg to release the track “Friends and Foes,” becoming the first Chinese rapper to create a theme song for a US television show alongside a Western rapper.
The group’s hit single “Gongxi Facai” has over 400,000 TikTok videos and more than 4 billion global views. In 2018, KnowKnow teamed up with Joji, Rich Brian, and August 08 on the 88rising summer album’s lead single “Midsummer Madness,” becoming the only Chinese rapper to receive RIAA Gold certification for the song, which also topped Spotify’s “Global Top 50” chart. His 2019 romantic hit “R&B All Night” sparked a nationwide cover challenge, amassing over 200,000 TikTok interactions and over 200 million streams, topping major streaming platforms.
KnowKnow’s debut solo album *Mr. Enjoy Da Money* showcases his multifaceted talents, blending top-tier Chinese hip-hop with irreplaceable Know-style hits. The album features strong collaborations with fellow Higher Brothers member MaSiWei and pop artist Jackson Wang. In 2020, KnowKnow took on the role of mentor for the first time on Bilibili’s S+ level variety show *Rap for Youth*, joining the stage with Huang Zitao, Rich Brian, MaSiWei, Li Yuchun, and MC Hotdog, breaking records with over 1 billion views per episode. There’s no doubt that with his unique musical style, impactful lyrics, and boundless creativity, KnowKnow is leading the new generation of Chinese hip-hop.
ABOUT 88RISING:
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally, for the first time, to Jakarta Indonesia and Manila Philippines in 2022. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
