Ben Madilynn
Listen to this articleHagen Group, an industry leader in pet products, is celebrating the 25th anniversary of its Catit brand, known globally for its cat care products.
For the past quarter of a century, Catit has been at the forefront of innovation in the pet wellness industry, consistently offering products that enhance the well-being of cats around the world.
Being a true “cat and kitten” brand, the company serves cats’ needs the complete lifecycle of a feline – from enrichment toys, to hydration products, to its Vesper furniture brand, litter and litter boxes, and premium food and treats.
From the beginning, Catit set the standard with the introduction of its popular Senses toy line. These interactive toys, designed to stimulate cats’ instincts, can be pieced together to create an engaging circuit for hours of entertainment and wellness. Cat parents quickly embraced the concept, making Senses a household name.
Catit’s commitment to innovation continued. The company was among the first to reimagine traditional cat fountains by introducing a new generation of products with filtration systems and running water options, promoting better hydration and overall health for cats.
Catit then ventured into cat nutrition, applying the same dedication to quality and innovation. With a focus on using only the best ingredients, Catit cat food is designed to meet cats’ nutritional needs while being more environmentally sustainable, reflecting the company’s commitment to a healthier future for both pets and the planet.
Most recently, Catit took another leap forward with the launch of its PIXI line of Wi-Fi-enabled products – including feeders, fountains and a monitoring camera – bringing cutting-edge pet tech into homes. These smart products allow cat owners to monitor and care for their pets remotely, ensuring convenience, safety, and peace of mind.
“As a brand dedicated exclusively to cats, our mission and motivation are embodied in everything we do, with our products clearly reflecting our vision for the future,” remarked Jeff San Souci, director of marketing at Hagen Group. “At Catit, we believe innovation is key, and the future is now. Along with the support of our talented team and our many partners – including animal shelters across the globe – we are driven to push the boundaries of cat care.”
Beyond product alone, the organization believes all cats deserve to be treated like royals. Through its shelter program, and the hundreds of thousands of donated products to date, the Catit team stands by its slogan “Serving Kings and Queens” since 1999.
