Garden Girl is This Summer’s New Coastal Grandmother

According to Etsy Trend Expert Dayna Isom Johnson, the Garden Girl look captures “the joy in the little things,” like arranging fresh blooms in antique vases or sipping iced tea in a sunlit garden. She also says, “It’s super breathable and adds an effortless touch of elegance,” where Etsy has seen significant spikes in searches for botanical prints, vintage decor, and floral home accents (like garden blankets, which is up 231 percent in the last three months). Plus, Pinterest reports searches for “Tea sets vintage” are up by 168 percent month-over-month and “Vintage Americana” are up by 164 percent. Not to mention that people are still into Coastal Grandmother with searches for “Nancy Meyers living room” up by 2,090 percent and “Nancy Meyers homes” up by 2,055 percent.

The TL;DR? This trend takes a classic Southampton beach home and plops it in the middle of a Birdgerton-inspired garden. So below, find four ways to bring Garden Girl home this summer. 

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