Mario Bautista
DAVID New York draws inspiration from the horror movie trope of haunted technology in a new short film for SUPERCELL called ‘The Royale Curse’.
In this terrifying Halloween tale, players of the mobile game Clash Royale are confronted with a new threat, ‘Lose if you dare’, to horrifying consequences. Directed by Eleanor’s Kelsey Taylor, the film comes out just in time for spooky season as Clash Royale rolls out a series of updates and Halloween in-game events.
“A cursed item is a classic horror film trope. So, we thought, what if the cursed item was our iconic game, Clash Royale? Our partners at Supercell saw the entertainment potential in this and encouraged us to commit to the horror genre and deliver the chills and thrills to their millions of fans this Halloween season. We are very excited to ask gamers to lose… if they dare.” said André Toledo, CCO, DAVID New York.
The campaign is being launched on October 7th and is part of DAVID New York’s ongoing relationship with Supercell.
Back in August, DAVID New York and Supercell collaborated on an Olympics themed campaign called #BringHomeTheGold. Most recently, they launched The Heavyweight Case, a unique physical challenge for mobile gamers featuring strongman Eddie Hall.
