Ben Madilynn
ABS-CBN opened the doors to its home to warmly welcome various brand partners and thank them for their love and support at the Kapamilya Trade Event from August 14 to 16.
The trade event, aptly called “Kapamilya Homecoming,” served as a reunion for ABS-CBN and its advertisers after four years since the pandemic.
Guests were treated to topnotch entertainment featuring a star-studded lineup of Kapamilya stars and met with ABS-CBN journalists.
They also visited the “PBB” house, participated in the “TV Patrol” news challenge, and had the exclusive opportunity to be part of “Rainbow Rumble,” ABS-CBN’s new game show hosted by Luis Manzano.
Advertisers also got to see the teasers for ABS-CBN Studios’ upcoming series. Among these were “Saving Grace,” “It’s Okay Not to be Okay,” “Incognito” starring Daniel Padilla with Maris Racal, Anthony Jennings, and Richard Gutierrez; and “Nobody” that will be headlined by Gerald Anderson.
“This really provides a homecoming, a big homecoming because we haven’t seen them in a long time and we miss them. We’ve shown them that despite everything that’s happened to us, we evolved into something that is still their best conduit,” said August Benitez, ABS-CBN head of Integrated Sales.
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