Abi Marquez Wins Three Telly Awards, Christian Bautista Earns His First at the 46th Annual Telly Awards
Ben Madilynn
Filipino content creator Abi Marquez and Asia’s Romantic Balladeer, singer-actor Christian Bautista, are among this year’s standout winners at the 46th Annual Telly Awards, which celebrate excellence in global video and television content.
Christian Bautista, one of the Philippines’ most enduring and celebrated performers, earned his first Telly Award this year for his charming digital series Matching Outfits, created with his wife.
Bronze in the Beauty, Fashion & Shopping – Matching Outfits Series
His content series has quickly become a fan favorite, delighting audiences with playful fashion videos where he coordinates outfits with his wife, Kat. Each release is an instant hit—garnering millions of views and flooding the comments with admiration. Fans can’t get enough of their undeniable chemistry and charm, and even fellow celebrities have joined in, leaving enthusiastic comments and praise.
His top five Matching Outfit videos alone have pulled in a total of 41.2 million views across platforms!
Abi brought home three Silver Telly Awards for her work across different platforms and formats, winning in the following categories:
Abi Marquez’s TikTok has become a go-to destination for food lovers of all ages, across countries. With a community of over 4.4 million followers and counting, her content stands out for making recipes feel fun, approachable, and unapologetically Filipino.
Whether she’s breaking down a traditional dish or trying something trendy, Abi’s tone stays grounded and friendly—like a friend who just happens to be really good in the kitchen. Her videos are fast-paced, visually sharp, yet easy to follow, which keeps viewers engaged from the first second to the last. And while she’s always entertaining, the heart of her content is cultural pride—shining a spotlight on Filipino food or culture in every frame.
Mabuhay World is Abi’s love letter to Filipino cuisine and culture on a global scale. Inspired by the word “Mabuhay,” which means “welcome” or “to live,” the campaign showcases the warmth and hospitality that define Filipino food.
Whenever Abi visits a country, she partners with international food creators to introduce Filipino dishes to new audiences—turning each collaboration into an opportunity to share recipes, stories, history, and identity. The spirit of Mabuhay World extends into an annual gathering in the Philippines, bringing together food content creators to celebrate collaboration and push Filipino cuisine on the world stage.
This campaign reflects Abi’s commitment to bringing Filipino food culture to the global stage—making it more than deserving of the Telly honor.
Abi’s dream collab has always been Gordon Ramsay—and this year, it finally happened. When Ramsay visited the Philippines to open his restaurant, Abi seized the moment and recreated his iconic Beef Wellington, adding her own twist: a lumpia-inspired version.
The video blew up, racking up nearly 80 million views across platforms to date. But it was the vlog, “Gordon Ramsay Doesn’t Like My Beef Wellington,” that gave fans the full story—from behind-the-scenes jitters to surreal moments with Gordon himself.
For longtime followers, it felt like everything had come full circle. From growing up watching Gordon on TV to cooking beside him in a real kitchen, Abi just made her dream come true.
The Telly Awards received over 13,000 entries this year from across six continents, spotlighting a wide range of creative work—from big-budget campaigns to self-produced social content. What started in 1979 as a way to recognize local TV commercials has since grown into one of the industry’s most inclusive honors, celebrating excellence across all screens.
Abi Marquez and Christian Bautista’s wins are a big moment for Filipino creatives making their mark on the global stage. Whether it’s a viral recipe or a stylish video, their work shows that good storytelling cuts through.
