Ben Madilynn
Photo by Kindel Media: https://www.pexels.com/photo/person-holding-silver-key-with-clear-gemstone-7578975/
Many people use keyrings to organise their keys making these accessories one of the most practical promotional items that businesses can use to improve their brand visibility. Companies can use custom keyrings to connect with their customers helping to build their brand’s publicity.
So, just what is it makes custom keyrings such effective marketing tools? Below are the top 5 benefits of using these accessories for your marketing efforts.
Easily customisable
When selecting marketing tools to use, it is crucial to choose things that can be easily customised to suit their targeted recipients. Keyrings are highly customisable items, allowing companies to tailor them to match their brand’s message and personality.
It doesn’t matter if you want the keyrings in vibrant colours, unique shapes, sleep designs, metallic or any other materials, there will be an option that suits each brand identity. In addition, you can consider adding accessories like bottle openers, USB drives and flashlights among other things to make the custom keyrings more appealing.
Therefore, custom keyrings are very versatile allowing you to create a memorable promotional tool. This makes your marketing tools stand out from your rivals.
Cost-effective adverting
Businesses are always looking for ways to save some money, including in their marketing. Fortunately, custom keyrings provide a more affordable way to market your business than traditional advertising methods such as radio, TV and print ads.
You can contact the leading marketing tools manufacturers such as Rocket Badge and order custom keyrings at an affordable price. This is especially the case when you order in bulk as the price per piece drops significantly.
Because of their cost-effectiveness, custom keyrings are an excellent choice for start-ups or small businesses working with limited budgets. And despite their low cost, these tools offer long-term exposure because recipients are likely to use them daily. As such, your brand remains visible for longer periods.
Relationship builders
When businesses distribute custom keyrings at events such as open days, trade shows or anything else, as part of their giveaway campaign, they give a personal touch. This often resonates well with customers as it shows that your company values its customers enough to give them a tangible token of appreciation.
Moreover, custom keyrings can be good conversation starters promoting stronger connections between companies and both their existing and potential clients. Customers tend to develop positive associations with brands that give them thoughtful and practical items.
Increased visibility
People carry their keys with them wherever they go making custom keyrings a constant companion for customers. Whenever those who use your keyrings reach out for their keys, they see your slogan, logo or other information right in front of their eyes.
Given the constant exposure that the keyrings offer, your brand recognition is strengthened. Thus, your brand remains at the top of the minds of your customers and potential clients making it their first choice whenever they’re looking for the solution your brand offers.
Higher retention rate
Another benefit of using keyrings is that they have a longer useful life than some of the other marketing tools like brochures and flyers which are often discarded shortly after they are received. This means custom keyrings offer a better return on investment thanks to their longevity, so they give your business more visibility without additional costs.
Conclusion
Although custom keyrings are small marketing tools, they have many benefits and can significantly boost your business. They are easy to customise, cost-effective, have higher retention, help to build relationships and offer great brand visibility.
