Mario Bautista
McDonald’s rolls out its Chicken Big Mac across the US with the help of social media sensation Kai Cenat. The unique campaign blends influencer power and classic fast food marketing to draw in younger audiences.
McDonald’s has a long history of launching special edition products that make a significant impact in the fast-food industry, and this time, the Chicken Big Mac is taking the spotlight in the U.S. The company is looking to reimagine its iconic Big Mac sandwich by replacing the beef patties with chicken. This new sandwich is already popular in the U.K., where it made waves as a limited-time offering. Now, McDonald’s is leveraging social media star power to ensure the U.S. rollout is just as impactful. It reached Canada for a limited time in 2023 to mixed reviews.
In a strategic move, McDonald’s teamed up with Kai Cenat, a popular social media influencer known for his massive following on platforms like Twitch and Instagram. Cenat’s youthful audience aligns with McDonald’s target demographic, making him the perfect face for this campaign. The rollout is focused on engaging younger consumers through digital marketing and real-time interaction with the brand on social media platforms.
This collaboration represents McDonald’s attempt to tap into the influencer marketing trend that has taken over modern advertising. Kai Cenat will likely be hosting live events and sharing his personal experience with the Chicken Big Mac, blending the physical product launch with the digital world. McDonald’s is banking on this move to generate viral buzz and drive both foot traffic to stores and online orders.
