Mario Bautista
Ashley has partnered with Samsung Electronics America to launch The Connected Home Experience powered by Samsung SmartThings, an interactive showroom that features on-trend furniture and interactive tech activations.
When guests visit the experience at the Ashley flagship store in Brentwood, Tenn., they can connect their personal devices through the SmartThings ecosystem using an interactive Samsung Galaxy Tab S9 FE+.
When customers first enter the experience, they are greeted by a 241-inch Samsung dvLED video wall, while two 130-inch IAC All-in-One LED displays serve as dynamic backdrops for different vignettes. Within these immersive spaces, which are curated with various pieces of Ashley furniture and home décor, shoppers can see how they can use 200+ functional connected devices to transform spaces based on their unique needs — whether they’re looking for a calming work-from-home space, an energetic party vibe or a serene bedroom. This allows guests to experience products from Samsung as well as lighting from Philips Hue and Nanoleaf, roller shades by Eve, Aqara curtain drivers and other smart home devices from Kasa firsthand.
“We’re thrilled to collaborate with Samsung to elevate the home furnishings industry in ways that have never been done before,” said Chad Spencer, CEO of the Dufresne Spencer Group, the largest licensee of Ashley stores. “With our shared commitment to pushing the boundaries of design and technology, this partnership will transform the way consumers experience their homes. Samsung was the obvious choice to bring fresh energy into retail, creating seamless, smart living solutions that enhance everyday life moments for our guests.”
Simplifying the Smart Home Shopping Experience
Ashley and Samsung plan to roll out the experience in more stores in the future. Samsung has also launched the SmartThings Interactive Home on Samsung.com, so consumers can digitally build and visualize their smart home experiences remotely.
“Samsung wants to remove the barrier to shopping for smart technology. Together with Ashley, we’re making it possible to visualize how furniture and electronics come together to make a home a better place,” said Allison Stransky, Chief Marketing Officer of Samsung Electronics America. “The goal is to help people unlock the magic of connected living and make it more accessible. We believe it’s the experiences you have in your space that make it a home.”
Ashley and Samsung are celebrating the launch of the new experience at the Brentwood store on Saturday, Oct. 26, from 10 a.m. to 2 p.m. CT. Shoppers can be among the first to enjoy The Connected Home Experience and participate in various giveaways.
