Globe Launches #GoGIVEYourHeart TikTok Challenge to Mobilize GenZ Support for Local Communities
Ben Madilynn
Globe launched #GoGIVEYourHeart Challenge, its first TikTok for Good campaign in the Philippines, turning social media engagement into real-world impact through digital generosity.
The challenge puts a spotlight on GoGIVE, Globe Prepaid’s digital advocacy feature accessible via GlobeOne app, where customers opt in to join the program and earn “hearts” by simply using their data.
To encourage participation, Globe created a branded filter on Tiktok that allows netizens to flash their best hand hearts as a digital act of giving.
Each post using the custom effect and the #GoGIVEYourHeart hashtag becomes a metaphorical nudge to earn and donate hearts to their desired communities via GoGIVE.
“We are proud to be featured on TikTok for Good. This campaign offers a fun and purposeful way for young Filipinos to take part in the movement and give back by being online,” said Givielle Florida, Globe Prepaid Business Head.
Vanessa Brown, Director of Business Development for APAC at TikTok added: “TikTok for Goodharnesses the power of creativity, discovery, community and authentic expression to inspire communities to drive meaningful, positive and lasting change. Our partnership with Globe for the #GoGIVEYourHeart Challenge empowers our Filipino TikTok community to rally support and raise awareness for causes close to their hearts, achieving real-world impact both on and beyond TikTok.”
The campaign is promoted by Team Globe of Good ambassadors, including ABS-CBN Star Magic talents Alora Sasam, Ericka Padilla, and Gillian Vicencio, Rise Artists Studio’s Kerwin King, celebrated theater actor Reb Atadero, and internet sensation Doc Adrian Insigne.
Among the beneficiaries are:
● Philippine Eagle Foundation – supports wildlife conservation and protects the critically endangered Philippine eagle
● Project PEARLS – empowers women in Tondo through digitally-enabled livelihood
● Philippine Animal Welfare Society (PAWS) – provides shelter and medical treatment for stray animals
● Philippine General Hospital Foundation – boosts public healthcare services through digital tools and internet connectivity
● World Vision – promotes digital education access for underserved Filipino students
Once the target number of hearts is reached by each non-government organization (NGO), they will receive the support pledged by Globe.
“Our partnership with TikTok reflects our belief that even small online actions can lead to positive change when people come together with the best intentions,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer.
TikTok for Good, TikTok’s global social impact content program, connects and inspires a global community to unlock the power of creativity to rally support, raise awareness, and drive positive change for causes they care about the most.
To join, open TikTok and search for #GoGIVEYourHeart, use the branded effect, flash your hand heart, and post your video. Be part of the #GoGIVEYourHeart Challenge and turn simple digital habits into real acts of giving.
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Source: Globe Launches #GoGIVEYourHeart TikTok Challenge to Mobilize GenZ Support for Local Communities
