Mario Bautista
Story And Images C/O ADE
With just three weeks to go, the ADE Pro Conference 2024 is stacking its lineup with some of the biggest names in tech and music. If you’re an artist, manager, or industry professional looking to elevate your game, this year’s conference is a can’t-miss. Top execs from Epic Games, Meta, Twitch, Warner Music, and more will be on hand to share cutting-edge insights.
Alongside these powerhouse names, ADE Pro recently confirmed Tomorrowland founder Michiel Beers for an exclusive keynote panel. Joining him will be SoundCloud’s CEO, who will sit down with rising star Mau P, plus experts from Bandcamp and TuneCore to discuss how independent artists can level up their success.
Epic Games: Taking Music to the Next Level
The session titled “Making Music Unreal” is set to be one of the highlights at ADE Pro. Epic Games is diving deep into how its real-time game engine, Unreal Engine, is transforming live music shows and fan experiences. Leading the charge will be Grimes’ manager Daouda Leonard, Prismax CTO Ruben Gorissen, and Epic Games Lead Producer JP Kellams. They’ll explore how artists can use Fortnite and other platforms to bring fans closer than ever, expanding the visual and interactive elements of their performances. Want to learn how to capture media attention and reach new audiences? This panel has you covered.
Meta: Best Practices and Inclusivity
Meta will be bringing not just one, but two impactful sessions to the conference. First, Liz Miller, Artist Strategy & Global Partnerships Manager at Meta, will lead a Best Practices session packed with actionable tips for managers, digital marketers, and artists. This deep dive will cover Meta’s family of apps—Instagram, Threads, Facebook, and WhatsApp—and how to maximize reach, bust myths around distribution, and make the most of new features like Broadcast Channels and Creator AI.
Next, Mayola Charles, Meta’s Social Impact Lead, will moderate a crucial panel on empowering underrepresented voices in dance music. The discussion will focus on how technology and music can drive equity and representation, giving attendees insight into building a more inclusive dance music culture.
Twitch: The DJ Revolution
Twitch is changing the game for DJs, and ADE Pro attendees will get the inside scoop. Cindy Charles, Head of Music at Twitch, and Kira Karlstrom, Head of Label Music Relations at Twitch Music, will showcase the platform’s new DJ program. This newly launched category offers DJs a fully compliant way to stream their sets, with backing from both major and indie labels. This program is huge for DJs looking to grow their careers, and this session will break down how Twitch is becoming a go-to platform for the DJ community.
Modern Marketing: Maximizing Impact
Marketing in 2024 isn’t what it used to be, and the panel “How to Get the Maximum Impact from Modern Marketing” will help you stay ahead. Caroline Steinigk from Warner Music, Brian van Vuure of Superstruct Entertainment, and Jeremie Habib from Gigwell will break down how to reach your target audience across multiple platforms. It’s all about leveraging the dominance of social media and other digital avenues to create marketing campaigns that resonate.
Ready to Elevate Your Career?
With more than 200 speakers and endless networking opportunities, ADE Pro 2024 is set to offer the ultimate deep dive into the intersection of music and technology. The ADE Pro Pass gives you full access to the conference, festival program, business hubs, and more. You’ll also gain access to ADE’s new Matchmaking Tool, which allows you to connect with industry leaders and fellow attendees, ensuring you leave with valuable connections and actionable insights.
This year’s ADE Pro is shaping up to be an unmissable event for anyone in the electronic music space. Whether you’re focused on music production, live performance, or marketing, the insights shared here can take your career to the next level.
